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New Eateries Spring Up in Downtown Westfield

From burgers to fresh pasta and yes, more frozen yogurt, new offerings abound.

New businesses are popping up all around downtown Westfield this spring. 

Carnivores can make tracks to the Westfield train station as Burger Palace plans its grand opening on Monday, April 16. Located at 251 North Ave. the space was formerly home to 25 Burgers.

Burger Palace will offer a choice of a full or continental breakfast starting at 7 a.m. Lunch and dinner, featuring take-out grab-and-go options, will also be available.

In addition to its fresh western beef offerings, which will include the California burger and a bacon cheeseburger, Burger Palace will serve up cheese steaks as well as grilled subs. Milkshakes and chili fries are also on the menu. 

will open its doors on Wednesday, April 25 at 117 E. Broad St. in a section of the newly-renovated Leader Store Building. The eatery is in the process of hiring. Applications can be picked up outside the building. 

Sherry Cronin, executive director of the , said the eatery has "done a nice job" with the space and is "working fast and furiously" in anticipation of this month's opening.

Quimby Street will soon be the home of Red Mango. The yogurt and smoothie business will set up shop at 107 Quimby St. in the space previously occupied by Rita's. The national chain features all-natural non- or low-fat, gluten-free frozen yogurt and fresh fruit smoothies. 

Cronin said Red Mango most likely will not open in April but should be ready later this season.

Preparing to open in May is San Marzano Pasta Bar, which will take the former home of Mario's Italian Deli at the corner of South and Summit Avenues.

Cronin said the restaurant will have "an authentic Italian chef" who will prepare menu items with fresh ingredients daily. The eatery will specialize in salads, a variety of panninis, sandwiches, pizzas, and pasta, including organic, gluten free and whole grain varieties. A barista will be on hand to whip up Lavaza cappuccino and lattes.  

Loyal customers of Mario's, including Justin Schwartz, were sorry to see the deli close. 

"I'm going to miss Mario's sandwiches," Schwartz said.

Mario's owners had been interested in selling the business for nearly a year and left to pursue other career opportunities, said Cronin, who added that the pasta bar will be a "nice change for that corner" which had been Duke's Deli for 40 years before it became Mario's.   

Cronin also mentioned three other locations in town were recently rented but said it is too early to release any further details.

Check back with Patch for upcoming features as each establishment celebrates its grand opening. 

Billy Dee April 06, 2012 at 11:42 AM
That's exactly what this town needs, a few more restaurants !!
Concerned Citizen April 06, 2012 at 12:26 PM
Agreed, the town of Westfield is getting a reputation of "Food Court"! "Over Developed". Very sad for the remaining businesses who have to keep sticky fingers off their merchandise.
NMSL April 06, 2012 at 02:33 PM
Do we really need another new frozen yogurt place?? Swirl-a-Whirl, Yapple...and now Red Mango. How about some variety??
Rusty Cut April 06, 2012 at 03:42 PM
Actually, Westfield does need more restaurants, but certainly not yogurt shops. Look at Cranford, very business friendly, new restaurants opening up all over the place...and good ones at that. Chipotle, by the way is not a restaurant. I actually, can not recall the last time a new restaurant opened in town. (Boulevard Bistro?) Chipotle will be a great addition, the food is phenomenal and fresh. Qdoba, you're in trouble. Looking forward to trying out the pasta place.
Rusty Cut April 06, 2012 at 03:43 PM
Food courts are different than restaurants.
JERSEY GIRL April 06, 2012 at 04:17 PM
Why does the town keep renting to duplicate business? How many pizzerias, yogurt and burger places do we really need? Where is the localty to the existing businesses? How about renting to a dance wear business or something totally different? Westfield is now known an having nothing to offer besides resaurants, and a few are total "mall fare".
Hoof_Hearted April 06, 2012 at 07:49 PM
I'm sure a dance wear shop would have, at the most, one JERSEY GIRL customer and would last at least a day or two. I vote for a clown college. I would sign up for the Orange Hair/Big Shoes course!
Rusty Cut April 06, 2012 at 10:20 PM
seriously, dance wear?!?!
Concerned Citizen April 07, 2012 at 10:53 PM
There needs to be a Marketing Plan to attract more Retailers. Property Owners pay a lot of Tax Dollars and should get assistance. Converting a Retail Operation into Food Use is not a simple task!
JERSEY GIRL April 10, 2012 at 04:28 PM
How about A Ben and Jerrys or an authentic Portuguese resturant? Arent we sick of Cold Stone at this point? We have enought taco, and pizzerias to chose from and I think we have 3 sub shops.
JERSEY GIRL April 10, 2012 at 04:32 PM
I guess none of you were Westfield residents when the dance wear shop was located where AT&T is now located. I kinda miss Brooks-Sealfons and Mc Crory's. Westfield is becoming a downtown area of restaurants. I dont even see a line to get to Crumbs, sure they will be out of here when their lease is up. The town is geared towards teens and 20 somethings at this point. I dont have much use for it unless I am going to Bovellas or Trader Joes.
Rusty Cut April 14, 2012 at 07:25 PM
Nope, Jersey girl, I recall the dance store you were talking about. I assume it went out of business because it was so wildly succesful?
Sally McBride April 20, 2012 at 07:11 PM
Feel free to open yor own store and you can serve anything you want
Sally McBride April 20, 2012 at 07:12 PM
Do you understand how the world works? Feel free to open your own dance wear place.
Sally McBride April 20, 2012 at 07:14 PM
Maybe we should raise property taxes to support Dance wear stores in town?
sandy April 28, 2012 at 12:56 AM
Can't wait to try the new pasta bar! looks very interesting!
JERSEY GIRL May 02, 2012 at 04:59 PM
I believe the dance wear shop lost its lease. Like many other decent businesses in this area.
Miichael Anderson August 11, 2012 at 12:50 AM
It is not the planning board's place to determine what kind of businesses should open up. The decision rests solely with the entrepreneur who thinks he or she can do better than what is already there.


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