Buddy Valastro, star of TLC's hit show "Cake Boss" and owner of with locations in Hoboken and recently-opened Ridgewood, is preparing to stir things up in Westfield later this year when he begins baking on East Broad Street, according to a Star Ledger report.
Westfield, like Ridgewood, is "a very homestyle town with a great community, it's got that old-feel Main Street," Valastro told the Ledger Friday morning. All three locations are within walking distance of mass transit, another thing the baker-turned-business mogul believes is a recipe for success.
In addition to the cakes and other confections that have customers lined up for hours on Hoboken's Washington Street, the Westfield shop will also include a "Custom Cake Bar" where patrons can catch a glimpse of their cakes coming to life, according to the Ledger.
The flagship store in Hoboken has been in business for more than a century. Valastro, a fourth-generation baker, made a vow to keep the family business growing.
"It's a surreal experience," Valastro told Ridgewood Patch in 2012 regarding opening a second location. "I made my dad a promise to make this bakery a household name and I think he would be so proud right now."
Check back with Patch for updates about the Carlo's Bake Shop's Westfield opening. Be the first to know. Stay up to the minute on the latest news by liking us on Facebook, following us on Twitter and subscribing to our newsletter.
*This story contains additional reporting by James Kleimann.