Sweet! Cake Boss to Set Up Shop in Westfield

Buddy Valastro will open bakery on East Broad Street later this year

Buddy Valastro, star of TLC's hit show "Cake Boss" and owner of with locations in Hoboken and recently-opened Ridgewood, is preparing to stir things up in Westfield later this year when he begins baking on East Broad Street, according to a Star Ledger report.

Westfield, like Ridgewood, is "a very homestyle town with a great community, it's got that old-feel Main Street," Valastro told the Ledger Friday morning. All three locations are within walking distance of mass transit, another thing the baker-turned-business mogul believes is a recipe for success. 

In addition to the cakes and other confections that have customers lined up for hours on Hoboken's Washington Street, the Westfield shop will also include a "Custom Cake Bar" where patrons can catch a glimpse of their cakes coming to life, according to the Ledger. 

The flagship store in Hoboken has been in business for more than a century. Valastro, a fourth-generation baker, made a vow to keep the family business growing.

"It's a surreal experience," Valastro told Ridgewood Patch in 2012 regarding opening a second location. "I made my dad a promise to make this bakery a household name and I think he would be so proud right now."

Check back with Patch for updates about the Carlo's Bake Shop's Westfield opening. Be the first to know. Stay up to the minute on the latest news by liking us on Facebook, following us on Twitter and subscribing to our newsletter.

*This story contains additional reporting by James Kleimann.

JERSEY GIRL February 24, 2013 at 02:10 PM
I guess Wesfield guy is a new commuter transplant to the town. Most of us who have been here forever, remember Brooks Sealfons, Mccrorys and the Leader Store. What is so great about having 3 bakeries, four pizzerias and another yogurt store? These yogurt stores lead to loitering by middle school students who stand on the sidewalk blocking pedestrians from getting where they need to go. And why cant Coach, VS etc stay open to at least 9 pm? I dont understand that, I'm sure many of us would love to run out and do some shopping after dinner. Buddy is def no better by renting a space near another Bakery. Just like Crumbs, they will have people waiting on line out of curiosity for about a month, then every one will be back to Bovellas for they have a superior product. Once out of towners realize how fast Westfield Parking Auth gives out tickets, they wont be back trust me. Its not worth it.
Johnny Rotten February 24, 2013 at 04:54 PM
Some of you are just so ignorant I can't believe you have a job that pays enough money for you to live in Westfield. Maybe your spouse is the brains behind the operation. It certainly isn't you. First, for those of you that think Bovella's is a good bakery let alone a great one that's laughable. For starters, any average bakery in the Ironbound blows them away on just about any metric starting with product, variety, and price. I know most of you are never going to set foot into that area so ignorance is bliss so hang on to Bovella's. Their selection stinks and so do their prices. Secondly, as someone who had to find a storefront in Westfield to rent in a past life I have behind the scenes knowledge of "how it works" that most of you don't. First of all, no one "controls" what goes where starting with the DWC. So much ignorance on here. Do you think the downtown is just one giant jigsaw puzzle? The only ones that control anything in the downtown are the greedy landlords. Most of the buildings in the downtown have been in the same family for years. They are just handed down. Many families own several. Rarely are any actually sold. And while I can't prove it, I believe from time to time collusion goes on between landlords to keep the rents high. As I said, I am so glad to be rid of all of you. Moving into your town was the worst mistake I ever made and moving out was the best. One day among you is too long. Just listen to yourselves. It's sickening.
joe February 24, 2013 at 05:48 PM
Bovella's is a pastry shop and a good one at that but it is not a full bakery like Carlo's is .....This greater area is lacking Bakery's, not sure you will even suport a good bakery, when people rave over shoprite for a birthday cake, or call a cup cake or cookie shop a bakery not so sure.
JERSEY GIRL February 24, 2013 at 06:03 PM
Where is your business located now? Just asking... Pinhos is a very good bakery by the way, and I do set foot out of town on occasion.
Johnny Rotten February 24, 2013 at 06:36 PM
The quote of the comment below by Seneca really "takes the cake" so to speak. Out of all the comments so far it is by far the most ignorant one. Bovella's probably does have a "non-compete" cause as you call it. However it only applies between them and the landlord of THEIR building. Translation for the ignorant - THEIR landlord can not rent any space THEY own to a competing business. That is a standard cause in any commercial lease. However any OTHER landlord can whether that space is next door or across the street or in China. ------------------ The landlord is entitled to rent the space out to a bakery if they want. Bovella's must not have a non-compete clause in its lease which would have prevented a similar store from opening in such close proximity.
Charlotte Kuduk February 24, 2013 at 06:42 PM
Right on crusty crumb...
CAROLANN KITSON February 24, 2013 at 07:27 PM
Connie February 24, 2013 at 07:49 PM
Well, I am all for an attraction- type store taking up a vacant store front and driving people to our town. Look forward to Buddy's shop. I wouldn't really consider Crumbs a bakery. Bovellas is good for some things and not so good for orhers so another option would be nice. so the only person this sucks for is Bovellas and their business. Now, can someone tell me what happened to the Coach store? An upscale, boutique anchor store like that leaving is a big loss for the town. And we laughed out loud when we saw the signs that another yogurt place was opening. Really? Is a third ( fifth if you count the ones just outside of downtown) you hurt shop really going to bring any added business to downtown? All it will do is split the business away for the others.
Johnny Rotten February 24, 2013 at 08:55 PM
I am surprised the Coach store was there as long as it was. I think it was just that the store didn't have the sales to justify the cost of being there. I never saw much of a crowd in there did you? I'm a guy but even if I was a female and had the money I'd never spend the prices on the items they sold. Just ridiculous. And I wouldn't buy any for my little angels either. Yes I know they have a few products for men. No thanks.
Johnny Rotten February 24, 2013 at 11:39 PM
By the way, I do have a strong suspician that landlords in town have colluded together to keep rents high. And believe me, if I feel that way there is no doubt in my mind that the local politicians in town have got wind of it too. Don't worry, no one will ever go sniffing. Can you imagine the scandal? No one is going to rock the boat.
Rob Galgano February 25, 2013 at 12:32 AM
Thank you, Mrs. Valastro.
Craven February 25, 2013 at 03:13 AM
I think Cake Boss will be a nice draw whether it not a bakery is needed. Some businesses will benefit from the additional foot traffic. Opening another yogurt shop is ridiculous and I know you'll never see me step foot in there. I love the Lets Yo in Blue Star and Yapple has my loyalty when I'm in town.
JERSEY GIRL February 25, 2013 at 12:57 PM
The Coach store was a waste, Lord and Taylor is down the street. If you wanted a purse, sometimes marked down, you would shop there and not have to deal with the parking headache in town.
Ricky L. February 25, 2013 at 01:56 PM
Westfieldfriend...I'm not even sure where to start. The DWC and the Town do not control or "allow" businesses into this town. It's called free commerce. If the public could support 50 different yogurt places, there would be 50 yogurt businesses in town. Buddy and everyone else has a right to start a legitimate business in this town as did any of the businesses who have been here for a year or for decades. Rents are very high in town, but if the town wasn't successful, the town would not attract the tenants and stores that are here and that make Westfield such a draw. Lower rents would attract different types of businesses in town. I've been a big fan and loyal customer to Bovellas for over 20 years, and will continue to do so because of their fine products, good service, reasonable prices and friendly management. These are people who care about this town and are a part of this town. Let your dollars and patronage do the talking and support those businesses you care about.
GGG February 25, 2013 at 02:01 PM
What everyone should get from this thread is that we all have different opinions and that is what is great about America. Liberty and freedom to do and speak as we wish. "VOTING with your dollars" as someone said IS ALL AMERICAN. I (my opinion) wish everyone that opens a business in this town success. I try to support all our local merchants. I have been in all the yogurt stores in our town and will continue to support them all when they are in close proximity to where I happen to be shopping. I would not drive to town just to have yogurt or for that matter something from Bovella's or Crumbs. If I am in town for a meal or shopping, I do patronize these merchants. If I am at home and want some yogurt or pastries or cake for the house, I find myself on South Ave where parking is much more convenient. GOOD LUCK to Buddy and all our local merchants. Shop Westfield.
john s February 26, 2013 at 08:14 PM
bitter bitter people, let the man do what he wants in a free capitalistic society. Bovella's is mediocre at best, we ordered a cake for my boss from the Hoboken location, it was horrid. there's a fine bakery in Clark, not Vaccaro's, the name escapes me. It's a small, independent friendly run and everything I've gotten there has been far superior to anything I found in NJ since moving from Manhattan. If I recall the name I'll post it..it just escapes me, it's set off Westfield ave with parking out front
john s February 26, 2013 at 08:17 PM
omg couldn't be easier..that bakery. is it's name..having a bad day.
S_O_G February 26, 2013 at 08:40 PM
BFD if he is a "new commuter". Why don't you start a store and keep it open as late as you want. And who cares if you think the line will go away in a month. Your opinion doesn't matter
S_O_G February 26, 2013 at 08:42 PM
for someone leaving town, you have a lot of comments to make. Love how you ahve no proof of but seem pretty sure they colluded. Maybe the voices in your head told you?
justin February 26, 2013 at 09:49 PM
John, it's called That Bakery, we buy all our cakes there and they've been voted best in area on many different sites and papers. The owner couldn't be nicer, to those of you who aren't familiar, read the owners website- while i'm sure the older generation on here are going to find him a bit out there (because of his honesty and not your run of the mill business owner where $$ is everything), i've never read a more honest, down to earth worthy business owner site. It's out of the way, but there is parking. They fill cannoli, eclair, creampuff fresh and have a cupcake bar where you pick ur cake, filling and topping and make it right in front of you..brilliant. It's in Clark.
Mary R February 27, 2013 at 12:28 AM
Bovella's is a full bakery.....What does Carlo's have that Bovella's doesn't?
Chloe February 27, 2013 at 04:23 PM
Bake You Crazy in Berkeley Heights bake on premises. Give it a chance.
Katie March 05, 2013 at 12:55 AM
Buddy Go Home!
J. Edward CooperLevi March 06, 2013 at 08:59 PM
thank you for your kind words and support John and Justin.:)
Katie March 06, 2013 at 09:45 PM
You probably couldn't afford to live here anyway. If you hate Westfield so much, why are you going on these sites? There's something drawing you back here. You'll never admit, though.
Katie March 06, 2013 at 10:48 PM
What's wrong with focusing on the past? It brings comfort to many people, I'm sure. Posts like yours, though, are not credible since it appears you have never learned the difference between regular nouns, and proper names, and the proper use of grammar and punctuation that would follow.
Katie March 06, 2013 at 10:52 PM
Good. You're gone. How do you know everyone who posts here live in town? Some may live elsewhere and work here, or just like to shop here. You obviously have failed as a so-called business owner in town which explains your bitterness. Good riddance. Hope you find what your heart desires elsewhere and don't forget your "blue collar".
J. Edward CooperLevi March 07, 2013 at 03:09 PM
any time someone with fame coming to town will only help the other businesses. A lot of people will try it out, some will return, some won't..but with this economy still being dull, I would think someone that has made himself famous and is willing to open in Westfield rather than an even more affluent town , he'd be welcomed. There's no such thing as competition, it's just expansion. While my store (a bakery and cafe) auditioned for one of his new shows, he may not pick us because of a conflict of interest, which I totally repsect...it's HIS show..just like it's the landlords building and if the town hasn't set in the Master plan that there can only be ''x'' amount of salons, yogurt, etc, it's still a free country and capitalistic . I wish him the best, will he take some of my customers from Westfield? Probably. But that's the way it goes.
J. Edward CooperLevi March 07, 2013 at 03:15 PM
I don't think you or anyone elsesknows that for a fact, nor do you know what Westfield needs besides more parking for Trader Joes lolol. The more you open yourself up and welcome people and wish them well, the more wellness will come to your town....the more you start resisting progress, the more negativity you bring to your town. As a bakery owner myself I would never comment negatively about someone else's product..everyone does what they do, and it's up to the individuals taste buds as to whether it's worth it or not...just try to stay away from the fondant covered Rice Krispie treats that are on those kinds of cakes you see on tv--one of those cakes could probably feed a family of 4 for a month lol.
Kat March 09, 2013 at 12:25 AM
I feel bad for them! Bovella's is THE BEST and is going to lose it's business. And we will never find parking again!!!


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