Starting today, the Digiplex Rialto Theater of Westfield will begin new "Mommy & Me" digital cinema matinees every Wednesday. Mothers, fathers and other caregivers are invited to bring their children for showings specially tailored to viewing movies with an infant in the next seat or on their lap.
The sound is lower to protect sensitive ears, the lights will be a bit brighter, there's valet "parking" for strollers in the lobby, and changing stations are located in the restrooms.
Each Wednesday Mommy & Me matinee will be a choice of the same six first-run Hollywood productions playing that evening, but for a matinee price of $8.50 (children under two are free). Doors open at 11:45 a.m. with movies scheduled between 12:20 p.m. and 12:45 p.m. (check www.digiplexdest.com for exact times).
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"We think this gives new meaning to the words 'baby pictures,'" says A. Dale "Bud" Mayo, Digiplex Destinations chairman/CEO.
"During these special matinees, our customers shouldn't be embarrassed if their child starts to wail or fidget. Crying is allowed and nursing will be commonplace. The movie will still be louder than any grunting or fussing.
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"Besides, they'll be surrounded by a sympathetic audience - a room full of understanding parents and caregivers," Mayo said.
The Digiplex Rialto Theater is located at 250 East Broad Street in Westfield, N.J. For more information: www.digiplexdest.com. Tel. 908 232 1288.
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