After Daniela Palumbo received her bachelor's degree from the New York School of Interior Design in May, she began looking for the ideal spot to open her new business. The 24 year old believes she has found it at 220 E. Broad St.
The owner of which offers paints, fabrics, window coverings, wall coverings, custom upholstery and re-upholstery, custom draperies, and drapery hardware, feels her eye for design is more than just a learned skill, it may be genetic.
The showroom is the second branch of her family's business. The flagship store, Sav-Mor Interiors, in Staten Island, NY, just celebrated its 30th anniversary.
The Clark native said being born into the business has given her ample insight into the world of interior design.
"I grew up in the industry so I have a lot of years' experience, of course, working with the family and learning the ins-and-outs of the trade," she said. "My five-year studying background has made me very educated in the industry and I have a lot of great connections. I've grown to have really strong relationships with the sales reps over the years and they've helped me in my expansion so special thanks to them and of course, to Westfield and the surrounding community as well."
Opened Monday, Nov. 28, Palumbo said as eager as she is to "get going" she needs to have patience as she waits for all of her samples to arrive.
"I want to have my feet planted on the ground when people start coming in," she said. "I want to make sure everything is here, all my books are in stock, all my samples are up. I'm also working with a lot of furniture companies through catalogs, and with my design background, I'm able to assist in purchases for the client as well as offer design services."
Palumbo said the showrom will feature a design library where customers can browse through books and catalogs and gather their ideas and inspiration.
"Our library offers current trends and resources to the public while providing to-the-trade discounts to the industry's decorators and designers," she said. "No matter what the scope of your project, Ella Allure offers a complete range of interior design services to help you get the home you desire."
The showroom's current hours are Monday to Friday 9 a.m to 5 p.m. and Saturdays from 9 a.m to 3 p.m. Palumbo said she is currently working more in the showroom but looks forward to scheduling appointments in customers' homes as well. She also wants to see where the business goes before she looks to hire an assistant.
"I'm here to make sure you get the look that you desire," she said. "I have such a passion for this industry and the arts. I love what I do."
The business owner said an official grand opening, complete with a ribbon cutting ceremony, will take place in January.
For more information, visit Ella Allure's Facebook page or call 908.654.3527