This post was contributed by a community member. The views expressed here are the author's own.

Community Corner

Street Fair & Trade Show tips from L&B Printiing: During the Show:

1 Show up early. Being fully set up as soon as the doors open means that you will not waste event time fumbling with displays or boxes instead of communicating your message.

2 Look at your booth from outside. Are your signs clearly visible from the different directions? Is your booth inviting?

3 Consider your traffic patterns. Do you want to be behind a table with your audience in front, or do you want the table at the back of your booth so that you can approach people and invite them in?

Find out what's happening in Westfieldwith free, real-time updates from Patch.

4 Be friendly. Talk to your customers. When they walk up to your booth, give them a few seconds, then say, "Hello." They will most likely say hello also. Then smile, and tell them about your booth.

5 Convey your message. However you draw people in, make sure that they leave your booth with some basic understanding of why you are there.

Find out what's happening in Westfieldwith free, real-time updates from Patch.

6 Quiz people about their interests. It involves them in the conversation and it tells you which direction to go with your pitch, be it informational, commercial, or somewhere in between.

7 Distribute your flyer, brochure, or other handout. These items will remind people of your organization, your contact information, and your message after the excitement and activity of an event has

8 Exchange contact information. Tell interested visitors how they can follow up and how you will follow up. Then, be sure that somebody in your organization does follow up promptly. Keep track of the source of leads so that you can compare the relative effectiveness of one event with another.

9 Clean up your own area. It's good manners and it will help to keep the event organizers and venue staff on your side for next time.

10 Write down your experiences. If you will ever have a booth again, make some notes about your experiences this time. Write down what you brought, what you should bring next time, what you could have done without. Write down what was effective and what was not, and anything else you learned from this event.

 

Download the movie

We’ve removed the ability to reply as we work to make improvements. Learn more here

The views expressed in this post are the author's own. Want to post on Patch?