If you're looking for great shopping deals this Black Friday, you don't have to go any farther than downtown Westfield.

Many of the stores are running big sales, including 20% off everything at Castle Bootery, 15% off everything at Galeria West Art and Framing and 30-40% off clothing at Roman Boutique.

At Sole shoe store you'll be able to find boots for 50% off. That's on top of the 10% store-wide sale and the bargain of if you by one children's shoe, shoppers can get the second half off or free.

"This is a big deal for us," said store owner Anna Mastroianni. "We don't do a lot of sales."

At Nirvana clothing store a big weekend sale kicks off on Black Friday and runs through Sunday. Shoppers will be able to get 25% off most items in the store.

Although there isn't an exclusive Black Friday sale going on at Jay's Cycle, there are big discounts on some of the older model bikes.

"We're encouraging people to take advantage of last year's models," said Greg Manderski, who works in sales at the store.

Manderski said most people don't think of bikes as a Christmas present because of the weather during the holiday shopping season but he said bikes are a great gift.

"It's promoting a healthy lifestyle and you can use them all year long, as long as there isn't three feet of snow on the ground," he laughed.

Also don't forget about the bigger name stores like GAP, Ann Taylor and Banana Republic. Because of the stiff sale competition on Black Friday, many of the name-brand stores will have competitive pricing and blow-out deals.

If you're on an email list for one of the big name stores or one of the local downtown shops, make sure to check your email. Many businesses will send out Black Friday coupons this week.

For a complete list of downtown stores, click here.

If you miss shopping downtown on Black Friday, many of the businesses will also be running sales on Saturday as part of American Express' first annual Small Business Saturday. The credit card company is sponsoring the nationwide campaign in order to get people to patronize their local stores. The Downtown Westfield Corporation has been extensively promoting the event.