Cranford-based Entrepreneurs Advise New Business Owners
One of Westfield-based marketing consultant Loraine Kasprzak's favorite things to do is connect the entrepreneurs she knows and see how they can help each other.
Her friends and long-time clients Deb Palacio and Terri Hunsinger of WebUndies.com took time out of their crazed pre-holiday schedules to meet up-and-coming entrepreneurs (and twins!) Jennifer Matthews and Julia Biancella, partners at Tempaper..
Deb started WedUndies.com in 1999 in her basement, and today it’s a multimillion dollar business, headquartered in Cranford, NJ. Deb and Terri shared with Jen and Julia practical advice for integrating Tempaper’s website and back office operations. More importantly, they shared insights into being women business owners who successfully juggle business growth and family commitments.
Terri, Deb, Jen, and Julia are shown in the photo (from left to right) with Loraine's colleague, accountant Karen Flannery. Karen and Loraine cooked up this meeting over lunch, while discussing their favorite entrepreneurial clients. Karen knew that Jen and Julia had lots of questions about how to support the explosive growth of their temporary wallpaper business. Deb and Terri had been through all that and more for their loungewear business, so Karen and Loraine were eager to get the two sets of sisters together.
It was wonderful for Karen and Loraine to see Jen and Julia’s eyes light up when they toured the WebUndies warehouse and front office, talked to two amazing women who had “been there, done that,” and as a result saw what their own business could be.
As the A Team’s Hannibal Smith used to say, “I just love it when a plan comes together.”